Forge
Barbell strength, hypertrophy blocks, and coach-led progression for members who want measurable power.
Start ForgeStrength · Conditioning · Recovery
Train like the next 90 days actually matter.
Iron & Ivy is a fictional performance studio for busy professionals, former athletes, and everyday competitors who want coaching that feels premium, specific, and impossible to ignore.
8athlete-sized classes
94%member consistency
24/7open gym access
Small-group coachingRecovery suiteStrength blocksPerformance testingNutrition add-onsMember app
Programs
Built for the customer who already wants to move.
Each card has a clear identity, outcome, and CTA so the site feels like a productized fitness brand rather than a generic gym brochure.
Engine
Intervals, sled work, mixed-modal conditioning, and capacity tests that keep the room electric.
Build EnginePrime
Mobility, breathwork, recovery protocols, and corrective strength for members who train hard without breaking down.
Recover better
90-day blockAssess · Build · Test
The method
A premium site should make the offer feel engineered.
The visual system uses contrast, motion, oversized type, and tactical UI elements to make a local fitness brand feel like a serious performance company.
01Baseline movement and capacity screen.
02Program selection based on goal and schedule.
03Weekly coaching notes and benchmark tracking.
Weekly rhythm
Make the schedule feel alive.
Forge Lower
Squat emphasis, posterior chain, loaded carries.
4 spotsEngine 45
Mixed conditioning with sleds, bikes, ropes, and team finishers.
WaitlistPrime Reset
Mobility, trunk control, soft-tissue work, and breath-led recovery.
9 spotsBenchmark
Quarterly retest format with leaderboards and coach notes.
OpenCoaching team
Real authority, not stock-photo energy.
For a real studio, this area can feature coaches, certifications, specialties, and social proof. In this demo, it shows how a one-page site can still tell a high-trust story.
Barbell progressions, return-to-training blocks, and athlete testing.
Capacity building, race prep, and high-energy team formats.
Trial week
Convert the motivated visitor while the energy is high.
Dummy studio details: 808 Foundry Street, Knoxville, TN 37902 · (865) 555-0144.